Wine color is as important organoleptic indicator as fragrance and taste. Constantly hosting the tastings of my wines, I am convinced that not only the contents of the glasses affect our feelings, but all the elements of the atmosphere in which we drink wine are essential. Therefore, I prefer transparent decanters made of good glass, soft warm lighting. This is not a whim. Light helps to get to know the power of wine. In the old days, checking the wine, people filled a glass and looked through it at the candle. Transparency, glare, the nature of refraction indicated quality. There is another light mystery of wine. In the sun, we drink much more than under artificial lighting. Apparently, the fresh air of picnics and terraces plays not the primarily roles here. Everything is much more complicated.
Scientists from the Institute of Psychology at the University of Gutenberg in Mainz (Germany) are close to figure out the mystery. Having interviewed more than 500 participants in their experiment, they came to a number of important conclusions. For example, red and blue light are more consistent with wine than, for example, white, green, yellow, purple, etc. By serving Riesling wine in appropriately lit interiors, the authors of the experiment found that “in red” people not only increase the dose, but also their willingness to pay more. The color of the bottle, according to scientists, also has a direct relationship with the feelings of customers, and therefore with sales. Many experts in Germany attribute the success of rosé wines solely to the emotions of the customers, fascinated by the play of red spectrum shades in transparent glass. In addition, scientists from Gutenberg, after a lot of tastings, found that human taste receptors are influenced by light. The more hot purple and scarlet are around, the sweeter the wine seems to us. Based on these researches, many German wine brands began to pay attention to the lighting design of restaurants and cafes and try not to display their products in bars with extreme lighting conditions. This was reported in the ScienceDaily publication.